Measuring candidate experience is about measuring the candidate’s perception and experience of a company’s employer brand and its recruitment process.
But how is it possible to measure candidate experience?
Most often, candidate experience data is measured with the key metric: Candidate Net Promoter Score (CNPS). CNPS basically asks the question: How likely is it that you would recommend [brand] to a friend or college? The higher the CNPS, the more loyal candidates.
What can you do with the results?
By measuring the candidate experience, a company can get insights about its recruitment process as well as the loyalty among their candidates. Having knowledge about your candidates and customers gives you the power to improve your process, increase customer loyalty and thereby improve your business performance.
During the past 4 years, the US search frequency of “Candidate Experience” has increased with 51,28% (September 2019). The knowledge about the importance of candidate experience data is clearly increasing and more companies are developing towards creating a positive candidate experience.