Trustcruit (”we”, ”us”, ”our”) uses cookies on our website (“”). You can find out more about cookies and how to control them in the information below.

By using our website and related domains you accept the use of cookies in accordance with this Cookie Policy. In particular, if each corresponding setting is accepted and saved, you accept the use of Functional, Analytics and/or Marketing cookies for the purposes described below.

If you do not accept the use of these cookies please disable them following the instructions in this Cookie Policy, for instance by changing your browser settings so that cookies from this website cannot be placed on your computer or mobile device.

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile device browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites. Many websites do this whenever a user visits their website in order to track online traffic flows.

Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to that user and accordingly they may not be able to take full advantage of all of the website’s features. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

What cookies do we use?

1. Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features. These cookies don’t gather information about you that could be used for marketing or remembering where you have been on the internet. This category of cookies cannot be disabled. We use the following strictly necessary cookies.


We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom’s use of cookies, please visit Intercom’s cookie policy . We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience. For more information on the privacy practices of Intercom, please visit Intercom’s privacy policy. Intercom’s services are governed by Intercom’s terms of use. If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.

Cookie source Cookie name Expiration time Category Purpose
Trustcruit PHPSESSID session Functional This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user sessions on the website. The cookie is a session cookie and is deleted when all the browser windows are closed.
TC-Cookie-Consent never Functional Used to store if and what type of cookies that have been accepted or rejected.
pll_language 1 year Functional The pll_language cookie is used by the WordPress plugin Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way.
Intercom intercom-id-hawr97o7 9 months Functional Used to identify your browser to remember conversations via Intercom you have initiated
intercom-session-hawr97o7 1 week Functional Used to allow users to access their conversations and have data communicated on logged out pages for 1 week.

2. Functional, Analytics & Marketing cookies

During the course of any visit to our website, the pages you see, along with any cookies, are downloaded to your computer or mobile device. We do this, because cookies enable website publishers to find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

In order to be able to provide relevant information to our visitors, we need aggregated statistical visitor data that is collected by means of cookies.

Some of the cookies we use are “Analytical” cookies. They allow us to recognize and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Our website uses the following cookies.


Our website is built on Trustcruit’s WordPress platform. When closing the cookie banner, a cookie is NOT stored to remember that you have closed the cookie banner. We require a choice to be made to enable cookies, they’re “opt-in”, not “opt-out” by default

Google Analytics

Our website use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Information collected by the Google Analytics cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of privacy at Google and how this applies to Google Analytics, please click here. You may opt out of tracking by Google Analytics by clicking here.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.


You can find more information about the individual cookies we use and the purposes for which we use them in the table below. “XXXXXXXX” in the cookie names indicates a placeholder for alphanumerical unique strings that differ per visitor or website.

Cookie source Cookie name Expiration time Category Purpose
Google Analytics _ga 2 years Analytics The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_XXXXXXXX 2 years Analytics This cookie is installed by Google Analytics.
_gid 1 day Analytics Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gat 1 minute Analytics Used to throttle request rate.
_gat_UA-XXXXXXXX 1 minute Analytics A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au 3 months Analytics Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
Hotjar _hjIncludedInSessionSample 2 minutes Analytics Let Hotjar know whether a visitor is included in the data sampling or not.
_hjIncludedInPageviewSample 30 minutes Analytics Let Hotjar know whether a visitor is included in the data sampling or not.
_hjAbsoluteSessionInProgress 30 minutes Analytics This cookie is used to detect the first pageview session of a user.
_hjFirstSeen session Analytics This is set to identify a new user’s first session.
_hjTLDTest session Analytics Test cookie to determine the most generic cookie path to use.
_hjid 1 year Analytics Used to persist the Hotjar User ID, unique to that site on the browser.
_hjSessionUser_XXXXXXXX 1 year Analytics Used to persist the Hotjar User ID, unique to that site on the browser.
_hjSession_XXXXXXXX 30 minutes Analytics Used to persist the Hotjar User ID, unique to that site on the browser.
Leadfeeder _lfa 2 years Marketing This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
LinkedIn lang session Marketing LinkedIn sets this cookie to remember a user’s language setting.
bcookie 2 years Marketing LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lidc 1 day Marketing LinkedIn sets the lidc cookie to facilitate data center selection.
li_gc 2 years Marketing LinkedIn
ActiveCampaign prism_XXXXXXXX 1 month Marketing This cookie is set by ActiveCampaign to store and track visitor interaction.

How to manage and delete cookies

If you wish to remove the cookies set by this website, please click the button below. This will also display the cookie banner again.

How to control and delete cookies through the browser

We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by one of our websites, you can do this through your browser settings. The Help function within your browser should tell you how.

To opt out of being tracked by Google Analytics across all websites visit

Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser.

Cookies that have been set in the past

If you have disabled one or more Analytics Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Questions, concerns or complaints

To ask questions or comment about our Cookie Policy, please contact Trustcruit’s privacy team at:
Gjuterigatan 9
553 18 Jönköping, Sweden

Or chat with us in the intercom chat or send us an email via our contact form.

This Cookie Policy applies from 2022-08